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Moda in Pelle increase sales on eBay and Amazon by 89%

Global e-commerce platform provider ChannelAdvisor has announced that Moda in Pelle, a leading UK shoe and accessories retailer, has signed to use ChannelAdvisorís Managed Marketplaces solution to increase sales on eBay and Amazon.

“We were keen to boost our sales and brand presence online but found that listing products on marketplaces put a strain on internal resources,” commented Paul Sanderson, head of e-commerce at Moda in Pelle. “By using the ChannelAdvisor Managed Marketplaces solution we will have a dedicated team using the ChannelAdvisor software to list and launch, track and automate our inventory on eBay and Amazon, strategically planning the direction of our campaigns and boosting our return-on-advertising spend. This has freed up our team’s time to focus on other important areas of the business.”

ChannelAdvisor launched Moda in Pelle onto eBay in October, and within a short period of time, sales on this channel were accelerating dramatically. ChannelAdvisor managed every aspect of this launch – from creating listing schedules, posting templates and editing ad copy to optimise performance. The retailer was already operating on Amazon before partnering with ChannelAdvisor but found maintaining its account status a challenge. With the help of ChannelAdvisor, Moda in Pelle has stabilised its account status, which in turn has had a positive impact on performance on this important channel.

Since implementation, the boutique shoe owner has seen an 89% increase in sales in just four weeks. “We have been so pleased with our initial success partnering with ChannelAdvisor,” continued Sanderson, “we are excited to see what the future holds!”

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